The insurance sector has been one of the last in which the Innovation has demonstrated the effectiveness of the discovery process Insights, a single process co-patented with the University of Yale.
A team of employees from different departments of Insurance Pelayo used for a month this procedure in order to develop valuable services for users - both customers and non-insurance clients car. In this way, Pelayo is ahead of market needs with the search for new products based on motivations, desires and beliefs are not apparent to the consumer. The search process developed by Altran Insights is multisectoral and is characterized by its adaptability to any market.
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